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The effective product management is a critical factor for success in the software industry, whether for the purpose of providing solutions or in the services associated to these solutions. 
The product manager has a crucial role to play here as a link between market opportunities and internal organisational units. 

We are proud to have the internationally renowned specialist in Software Product Management – Hans-Bernd Kittlaus – for the first time in Portugal to provide a course on Software Product Management, that will give you the necessary tools to perform your work in an effective and efficient manner. 

A three-day intensive training that will provide you a complete review on the Product Management field – software systems and services. 

The Programme

On June 15th, 16th and 17th 

PRIMAVERA Building, Braga (map)

This course requires knowledge and experience in software product management or development. Although the academic background is not an eliminatory factor (engineering or management), participants must have at least 3 years of working experience in the software industry. 

This training will be conducted in English

Training Areas

Based on a programme developed by ISPMA (International Software Product Management Association), the course will comprise areas such as: 
  • Software Product Management Framework
  • Roadmapping
  • Launch Plan
  • Product Lifecycle Management
  • Ecosystem Management
  • Legal Aspects 
  • Corporate Strategy and Portfolio Management 
  • Innovation and Resources Management
  • Market and Product Analysis 
  • Marketing
  • Sales and Distribution 
  • Services and Support 
  • Coordination Strategies and Challenges 

Programme Contents

More Information

The course Software Product Management gives access to the ISPMA certification exam. It is a written exam made available by the International Software Quality Institute. 
This certification is not included in the course's price. You can apply for the certification exam on the last day of the training course. 

Hans-Bernd Kittlaus 
Hans-Bernd Kittlaus – Consultant, manager, coach and trainer in Software Product Management – provides training courses all over the world based on the ISPMA methodology, in which the administration is also integrated. 
He is a certified Practitioner of the Project Management Standard PRINCE2, ISPMA Software Product Manager and Scrum Product Owner (Scrum Alliance CSPO).
For more information and testimonies of participants, you can check this portal www.innotivum.com/software-product-management


2.500€ + IVA 

* Includes lunch during the three days of training


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